About HED BID
More than a decade ago, a small group of visionary Hollywood property owners joined together and formed one of the first Business Improvement Districts in the state (BID) – the Hollywood Entertainment District (HED). Since 1996, the BID has been dedicated to making Hollywood clean and safe for visitors and residents; and has contributed to the revitalization of the entire neighborhood.
Today the HED is the home of glitz, glamour and fun! Stretching along 18 linear blocks of Hollywood Boulevard, from La Brea Avenue on the west to the 101 Freeway on the east, the HED boasts many of the world’s most recognizable landmarks.
Come see the legendary Walk of Fame, the renowned “Hollywood” sign, the Capitol Records building and other iconic sights. Revisit Hollywood’s glorious past by exploring its classic theatres! Enjoy a wide range of experiences from the dazzling to the bizarre at Hollywood’s one-of-a-kind museums and attractions. And experience the finest in dining, shopping and world-class entertainment, all in one place – the Hollywood Entertainment District!
The HED is Los Angeles’ premiere residential neighborhood, as thousands of new condo and apartment buildings have opened. A number of new buildings are also under construction, and recently a new W Hotel and residential mixed-use complex at the Hollywood Boulevard and Vine Street corridor was completed.
HED's day-to-day operations are managed by the Hollywood Property Owners Alliance, a 501(c) non-profit organization that is governed by a board of directors. The board of directors consists of 17 property owners and/or commercial representatives in the HED.
The HED is funded by 225 property owners, who assess themselves more than $3.4 million annually to pay for cleaning, security, streetscape and marketing services. Andrews International, the HED’s private security provider, patrols the BID seven days a week. CleanStreet, the HED’s cleaning crew, works around the clock to make sure the Walk of Fame and Hollywood’s side streets are continuously clean.
The HED is managed by the Hollywood Property Owners Alliance - a 501 (c) 6 non-profit organization that oversees the day-to-day operations of the HED, along with other grant projects that promote the economic revitalization of Hollywood.
MISSION STATEMENT
The Hollywood Entertainment District is a 10-year, property-based business improvement district that spans Hollywood Boulevard, from La Brea Avenue on the West to the Hollywood (101) Freeway on the east. The HED receives receives $3.4 million annually from approximately 225 property owners to fund services that directly benefit properties within its boundaries. The HED provides private security and maintenance services to keep the District clean and safe, and markets the area to promote investment. The HED is one of the oldest property-based BIDs in the state of California and has served as a fundamental component of Hollywood's ongoing revitalization.
HISTORY OF THE BID - WHAT A DIFFERENCE 13 YEARS MAKES
Hollywood will owe an eternal debt of gratitude to a group of committed, visionary leaders who worked hard through 1995 and 1996 to convince a small group of neighbors along Hollywood Boulevard to assess themselves $600,000 a year for a 5-year experiment called a "business improvement district."
Walt Disney once said, "You can dream, create, design and build the most wonderful place in the world, but it requires people to make the dream a reality." Hollywood is the place of dreams - dreams dashed, dreams realized, dreams unfolding - and the property owners deserve tremendous credit for their investment.
The original "experiment" is now a $3.4 million-per-year BID that spans Hollywood Boulevard. Here's a look back...
PHASES I AND II:
Phase I kicked off in the mid-nineties and was inspired by the success of other BIDs. The founders of the HED chose to begin with a small, manageable section of Hollywood. The "Phase I" BID included 40 property owners who agreed to spend $600,000 annually for five years to improve Hollywood. This original BID (1996 - 2001) stretched along Hollywood Boulevard from La Brea Avenue on the west to McCadden Place on the east.
Inspired by the success of Phase I, a group of property owners worked hard to create a second BID - "Phase II" - contiguous to the original BID. The second District spanned Hollywood Boulevard from McCadden Place on the west to Gower Street on the east. The District won the approval of 150 property owners and the Los Angeles City Council in August, 1998, and commenced operations in 1999 as a $1.5 million District with a 3-year lifespan.
As both Phases I and II of the HED were scheduled to expire at the same time (December, 2001), the non-profit Hollywood Property Owners Alliance entered into a contract with the city of Los Angeles to manage both districts. The combined budget for clean, safe and marketing programs was $2.1 million and it was shared between the two BIDs.
2002 - 2003 BID RENEWAL:
Beginning in 2000, a steering committee of property owners organized the effort to renew the District in anticipation of its scheduled expiration in December, 2001. The District boundaries for the renewed BID changed very little and the budget was established at $2.25 million to fund the core public safety, cleaning and marketing programs. After a petition drive, a series of public hearings and an election, the Los Angeles City Council voted in September to authorize the new District through December, 2003. The election resulted in an 82 percent affirmative vote for the new District.
2004 - 2008 BID RENEWAL:
In August, 2003, Los Angeles City Council again approved the renewal of the BID for a five-year period beginning January, 2004, through December 2008. An overwhelming 85 percent of the 210 property owners who responded voted in favor of the renewal, establishing the HED as one of the more heavily supported BIDs in the Los Angeles area. The current BID is comprised of approximately 200 property owners who are assessed $2.5 million annually.
2009 - 2018 BID RENEWAL:
Beginning in July of 2007, the BID Renewal Steering Committee, chaired by Hollywood Property Owners Alliance Board Member John Tronson, began organizing the effort to renew the District (once again) in anticipation of its scheduled expiration in December, 2008. On Sept. 3, 2008, following a petition drive and several public hearings at City Hall, Los Angeles City Council unanimously approved the renewal of the BID for a ten-year period, beginning Jan. 1, 2009 through Dec. 31, 2018. An overwhelming 91 percent of the 200 property owners that submitted their ballots voted in favor of the renewal of the district.
The new district consists of approximately 529 parcels (up from 441) owned by 225 property owners.The budget is approximately $3.4 million and the boundaries expanded east to the 101 Freeway and slightly north - picking up several parcels just north of Yucca Street and Franklin Place.
